05.07.24
Henry Rose, the clean fine fragrance brand founded by Michelle Pfeiffer, has a new Chief Executive Officer —beauty industry veteran Laure de Metz.
De Metz comments:
"I am thrilled to join a fantastic team, savvy founder, and innovative business backed by one of the best strategic partners in the clean beauty space, Sandbridge Capital. Our vision is to bring ingredient transparency and safer products to fine fragrance consumers globally, and I look forward to building the future of beauty with Henry Rose."
Michelle Pfeiffer, actress-turned-entrepreneur who is also the brand's creative director, states:
"Laure's extensive experience and innovative approach to brand growth make her an invaluable addition to the Henry Rose team. Her leadership will be instrumental in our mission to continue shaping the future of beauty and further delighting our consumers."
Debi Theis will continue in her current role as President. Theis has successfully led the brand toward exponential growth since its launch in 2019, and de Metz will further accelerate the brand's momentum.
De Metz began her career in Paris with roles at YSL Parfums and Estee Lauder Companies. She spent the last decade at LVMH, most recently as General Manager, Americas for Benefit Cosmetics.
Throughout its five years in business, Henry Rose has expanded rapidly across its product offering and retail distribution, including its recent expansion into over 400 Sephora stores nationwide and foray into the Canadian market.
De Metz comments:
"I am thrilled to join a fantastic team, savvy founder, and innovative business backed by one of the best strategic partners in the clean beauty space, Sandbridge Capital. Our vision is to bring ingredient transparency and safer products to fine fragrance consumers globally, and I look forward to building the future of beauty with Henry Rose."
Michelle Pfeiffer, actress-turned-entrepreneur who is also the brand's creative director, states:
"Laure's extensive experience and innovative approach to brand growth make her an invaluable addition to the Henry Rose team. Her leadership will be instrumental in our mission to continue shaping the future of beauty and further delighting our consumers."
Debi Theis will continue in her current role as President. Theis has successfully led the brand toward exponential growth since its launch in 2019, and de Metz will further accelerate the brand's momentum.
De Metz's Roles Include Benefit Cosmetics & YSL
De Metz brings over two decades of prestige beauty brand expertise, with a proven track record of fostering unique brand identities, building deep consumer connections, and promoting profitable growth through multi-channel marketing, digital integration, and distribution expansion.De Metz began her career in Paris with roles at YSL Parfums and Estee Lauder Companies. She spent the last decade at LVMH, most recently as General Manager, Americas for Benefit Cosmetics.
More About Henry Rose & Its Mission
Henry Rose, a genderless brand, says it aims to build upon its strong foundation and driving greater global awareness for its commitment to 100% ingredient transparency in fine fragrance.Throughout its five years in business, Henry Rose has expanded rapidly across its product offering and retail distribution, including its recent expansion into over 400 Sephora stores nationwide and foray into the Canadian market.