April/May 2008
Sales in men's grooming are up-and competition is, too. Here's what some brands are doing to lure even the average Joe to more sophisticated choices.
Beauty brands taking a serious look at sustainability issues should look on the bright side and welcome timely opportunities for innovation and cost reduction. Here, some sound advice and some savvy solutions…
Due to its recyclable nature, metal is shining brighter than ever with brand marketers all over the world.
Covert and overt technologies—and online monitoring—can help keep your company’s revenues and reputation intact.
Nearly 400 attend conference in New York City.
March 2008
Whether reaching out to Latinos via Spanish or English, marketers must go beyond words to show consumers they’re on the same page.
Innovative beauty solutions house two products in unique packaging mediums.
Brand marketers use various adornments to catch the consumer’s eye.
Once restricted to the luxury market, increased competition has brought down costs and made airless technology an option for all.
Creatively packaged products start off the year in style.
January / February 2008
Unit-of-use products walk the line between consumer-friendly and eco-friendly.
Innovations and acquisitions drive expansion
A successful fragrance makes a fashion statement while staying true to the overall brand image.
Labels need to adhere, identify, impress and inform—and do so in a legal manner.
Asia is poised for the largest sales growth potential in the global cosmetics market in the next five years, and Western companies are making a beeline to claim their share of the sweet returns.
Nude, one of the UK's latest eco-friendly skin care brands to launch in the U.S., uses the bare minimum in packaging to complement the \"less is more\" philosophy of its premium products.
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