Companies are trending toward greener, more ornate alternatives.

By Joanna Cosgrove, Online Editor

An international timeline looks at L'Oreal's rich history and offers a glimpse as to what lies ahead.

Today's sampling constructions offer beauty lines exciting branding opportunities that build loyal customers and drive sales.

By Leah Genuario

Mass beauty brands have stepped up packaging designs, taking their cues from high-end products because, with today's savvy young consumers, value per dollar is key to sales at any price.

By Jamie Matusow

As consumers become savvier than ever about makeup trends, cosmetic applicators have evolved to create a multitude of looks and finishes.

By Lindsay Elkins

Zorbit (Maesa) designers share their strategies.

Brands can maintain market share and consumer loyalty by offering a variety of price points as well as through packaging and iconic displays.

By Barbara Poder-Stiso

The trick is attracting young attention while winning parent approval.

By Nica Lewis