06.08.15
N.Y.C. New York Color has a new program underway - 'Developed with New York Makeup Artists' initiative. It supports the brand's mission to deliver professional, innovative, yet budget-friendly beauty essentials that have been developed with the expertise of New York City-based fashion makeup artists.
"We are thrilled to introduce this program, as it inspires confidence in New York Color's truly efficacious and dependable products," says Maylis Joppé, NYC New York Color Global Marketing Vice President. "The results of this initiative reinforce New York Color's reputation as a credible, cool and trendy makeup brand at an unbeatable price. We are proud that experienced, hands-on New York makeup artists weighed in on the development of our products to help empower the results that we deliver to women."
The test panel was comprised of professional makeup artists based out of the New York City area, ranging in age between 25 and 35, which evaluated New York Color products on themselves and a group of models. They were also asked to provide feedback. The testing process was managed by the Coty Testing Institute.
The final products received the brand's official "Developed With New York Makeup Artists" stamp of approval. The endorsement reflects the New York Color brand's true professional grade.
"We are thrilled to introduce this program, as it inspires confidence in New York Color's truly efficacious and dependable products," says Maylis Joppé, NYC New York Color Global Marketing Vice President. "The results of this initiative reinforce New York Color's reputation as a credible, cool and trendy makeup brand at an unbeatable price. We are proud that experienced, hands-on New York makeup artists weighed in on the development of our products to help empower the results that we deliver to women."
The test panel was comprised of professional makeup artists based out of the New York City area, ranging in age between 25 and 35, which evaluated New York Color products on themselves and a group of models. They were also asked to provide feedback. The testing process was managed by the Coty Testing Institute.
The final products received the brand's official "Developed With New York Makeup Artists" stamp of approval. The endorsement reflects the New York Color brand's true professional grade.