05.10.24
Haircare brand, Hairstory has named Dina Rosenbloom as Chief Executive Officer. Under her leadership, Hairstory plans to expand product offerings and reinforce its commitment to sustainability.
Rosenbloom said, “As the new leader of Hairstory, my mission is to continue and progress our commitment to sustainability and simplicity in haircare, focusing on creating high-quality, environmentally responsible haircare solutions that prioritize the well-being of our consumers, hairdressers, and the planet.”
Under Rosenbloom’s leadership, Hairstory plans to expand its streamlined collection of products with a focus on the cleansing, conditioning, and treatment categories, as well as launch a pro rewards program.
Rosenbloom has over 20 years of experience in marketing and has worked for various companies in the industry. Rosenbloom joined Hairstory in 2023 as the Chief Marketing Officer.
Before Hairstory, she held senior roles in luxury fragrance and beauty companies, including Senior Vice President and Vice President of Marketing at Creed, and Vice President of Global Marketing at iluminage at Unilever Prestige.
Rosenbloom also worked at The Estée Lauder Companies Inc. as a Marketing and Project Consultant and later Executive Director of Marketing for Bumble and Bumble. While at ELC, she oversaw the marketing department and rebranding initiative for Carol's Daughter and served as the Executive Director of Global Marketing at Jurlique.
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Rosenbloom said, “As the new leader of Hairstory, my mission is to continue and progress our commitment to sustainability and simplicity in haircare, focusing on creating high-quality, environmentally responsible haircare solutions that prioritize the well-being of our consumers, hairdressers, and the planet.”
Under Rosenbloom’s leadership, Hairstory plans to expand its streamlined collection of products with a focus on the cleansing, conditioning, and treatment categories, as well as launch a pro rewards program.
Rosenbloom has over 20 years of experience in marketing and has worked for various companies in the industry. Rosenbloom joined Hairstory in 2023 as the Chief Marketing Officer.
Before Hairstory, she held senior roles in luxury fragrance and beauty companies, including Senior Vice President and Vice President of Marketing at Creed, and Vice President of Global Marketing at iluminage at Unilever Prestige.
Rosenbloom also worked at The Estée Lauder Companies Inc. as a Marketing and Project Consultant and later Executive Director of Marketing for Bumble and Bumble. While at ELC, she oversaw the marketing department and rebranding initiative for Carol's Daughter and served as the Executive Director of Global Marketing at Jurlique.
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