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 Webinars: A New Branding SolutionBeauty Packaging magazine offers advertisers the opportunity to reach our thousands of subscribers through sponsorship of targeted webinars, which provide relevant market information - in a completely interactive format - to potential customers around the globe. Click here to download our Webinar Promotion PDF Previous Beauty Packaging WebinarsSustainability in Cosmetics PackagingIn today's world, sustainability is the new buzzword. Sustainable packaging is not only the right thing to do for the planet, but it is thought to be a critical element for the success of the corporation. The packaging industry is beginning to adopt the principles of cradle-to-cradle design and zero waste. Come join us for a free webinar on Tuesday, June 3rd as John Delfausse, Chief Environmental Officer at Estee Lauder, highlights how these concepts are especially relevant to cosmetics packaging and the goal of designing the right package to communicate to consumers the end of life opportunities for the materials. Mr. Delfausse will discuss how to work with suppliers, designers and communication teams to create WIN-WIN-WIN solutions that enable companies to deliver quality, cost effective and sustainable package designs to their customers. Also speaking will be Nica Lewis, a Beauty and Personal Care consultant with market research firm Mintel, who will discuss packaging as a branding opportunity for companies to present their environmental responsibility to new and existing customers. In many ways, the message is the medium, and the depth of its expression has multiple layers. From container to outer carton, graphics and language, beauty packaging is an adaptable canvas to paint a positive sustainable picture. Listen to Ms. Lewis discuss how the market responds to these images. Sponsored by: 
Click here to view the archived webinar Anti-counterfeiting Initiatives in Cosmetic PackagingAs counterfeiting in personal care and cosmetic packaging continues to be a major issue today, Beauty Packaging will take a look at this important topic in a live webinar on May 17th at 2 p.m. Join our expert panel of speakers as we look at the different types of counterfeiting, the levels of sophistication of today’s counterfeiters and the repercussions of this fraud. We’ll also cover the initiatives taken to combat packaging counterfeiting in the U.S. and abroad and the challenges faced in controlling the vast network of fakes being manufactured in countries with lenient regulatory practices. Speakers: Vaughn Volpi President, PICA Corporation Jeffrey Unger President, Brand Protection Division OpSec Security Group Click here to view the archived webinar |
