Prestige brands account for over 80% of sales revenue in the U.S. prestige fragrance market, according to Circana—but consumers are also eyeing alternatives.
Jacquelyn Wenskus, Fragrance Category Analyst at Circana04.16.24
Within the prestige channels, makeup was the fastest-growing category based on sales revenue and skincare was the fastest-growing category based on units sold.
According to a survey by Kearney, 89% of industry leaders believe that business planning and consolidation M&A volume will increase over the next 2 years.