Lea Ben-Akiva, Executive Vice President, AMC Global09.13.22
There’s no doubt that the conversation regarding sustainability is getting louder. From recycled and recyclable packaging to ingredient sourcing to manufacturing responsibilities, sustainability has a wide scope. For products in the beauty, wellness and personal care industries, we have seen innovation in pack design, product creation and ingredient selection that helps meet the rising consumer concerns around environmental friendliness.
There is a perception that when products are environmentally friendly, they are also friendly to your health—an important quality for the products consumers use in their personal care and beauty routines.
Sustainability Round-Up
For more than two years, AMC Global has been conducting a consumer behavior study digging into consumer perceptions on many topics, including sustainability. We’ve rounded up our sustainability findings in a new white paper: “How Your Brand’s Sustainable Practices Are Impacting Shopper Behavior.” The paper outlines consumer responses to brand sustainability actions and looks at the impact of sustainable practices on brand perception, along with the various ways brands are attaining higher levels of sustainability.What Consumers Are Looking For
In our ongoing research, we found 45% of consumers claim they are looking for brands making positive impacts on sustainability. In fact, 47% are looking for products with sustainably sourced ingredients. And study participants report that sustainable or environmentally-friendly packaging is “extremely important” (23%) or “very important” (39%) to them. The study specifically looked at plastics, with 73% of American consumers looking to reduce purchase and use of products sold in plastic packaging. So, what does this mean for the beauty, wellness and personal care industry?Impact on Beauty, Wellness & Personal Care
A variety of beauty and personal care brands have ramped up testing of alternative formats of products in order to reduce pack waste, move away from plastics and offer greater recyclability to consumers. Another aspect of sustainability being explored by beauty brands includes ingredient sourcing. Consumers are looking for cleaner, chemical-free products with free-from claims.There is a perception that when products are environmentally friendly, they are also friendly to your health—an important quality for the products consumers use in their personal care and beauty routines.