03.01.11
With its bottles resembling sturdy plant stalks, Alterna’s Bamboo Line reveals its sustainability message from the get-go. The collection of daily care products ($20-24) is made with eco-certified, fair trade and certified organic pure bamboo extract and Kendi oil, and promises smooth, frizz-free hair after just one use. Packaging is made with recyclable resin and is 100% recyclable. Alterna eliminated all secondary packaging, inserts and plastic poly bags to reduce waste. DesignWorx Packaging provided the custom polypropylene bottle for the Smooth Anti-Frizz Shampoo and Conditioner; the Simpli-Twist closure cap is from Seaquist Perfect. The PET bottle and closure for the Treatment Oil and the Dry Oil Mist is by DesignWorx. The Cardinal sprayer used for the oil is made by Seaquist Perfect. Shipping boxes are made from SFI-certified corrugated cardboard.
More info: www.sephora.com
More info: www.sephora.com