One not-to-miss presentation at Luxe Pack New York this year is "Beyond the Hype: The Truth About Creative AI" on May 8th at 3 pm - 3:30 pm.

Experts will discuss the most recent powerful advances in AI, especially in Creative—and how it's being used for brand-building.

But is there any truth in all the hype? No, these experts say. But there are both benefits and drawbacks to adopting AI for creative workflows. 

"It’s no doubt that we’re at a serious inflection point. What we’re seeing is scarily impressive, but AI is no magic bullet. The realities of what AI can deliver and the practicalities of adopting it fall miles short of the hype, particularly in the world of packaging."

The speakers are:

• Host—Kurt Kretten, Chief Creative Officer at Marks (shown above, top left)
• Sam Zellefrow, Design Excellence Lead for the Americas at Mondelez International (photo above, bottom left)
• Lauren Koprowski, Creative Director, Brand Design Strategy at Danone (bottom right)
• Fe Amarante, Founder and Principal at Experimenta (top right)

Attend the presentation to find out more, or stay tuned for our report after the event.